Annual percentage rate. 
Annual Percentage Rate (APR) is an expression of the effective interest rate that will be paid on a loan, taking into account one-time fees and standardizing the way the rate is expressed. In other words the APR is the total cost of credit to the consumer expressed as an annual percentage of the amount of credit granted. APR is intended to make it easier to compare lenders and loan options.
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The APR is likely to differ from the "note rate" or "headline rate" advertised by the lender. The concept of APR can be generalized. For example lenders use the same concept to calculate their total earnings on loans and for determining their margin on the loan. Consumers can use the APR concept to compare savings accounts and calculate the earnings on a savings account, taking transaction costs into account.
In the US and the UK, lenders are required to disclose the APR before the loan (or credit application) is finalized. APR is a term used with regards to deposit accounts as well. However, when dealing with deposit accounts, Annual Percentage Yield or APY is the number to be quoted to consumers for comparison purposes.
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